In the Finger Lakes Study Tour Report, you can read all ten learning moments. To keep this read short, let’s concentrate on the first five. The next five are listed in my August 25 post.
Here are just a few of the ideas and concepts the group from Norfolk County and Ontario’s Southwest learned during the Finger Lakes Study Tour in April 2016:
- Enabling Neighbourhood projects: The city of Geneva operates a “center for neighbourhood initiatives” that encourages and supports projects and volunteers that revitalize all parts of the city. Musical porch parties and concerts in the cemetery engage residents and get them communicating and working together.
- Upselling second-floor apartments: Chris Wright in Penn Yan upgraded his second-floor apartment in the downtown core and listed it as overnight tourist accommodation on Air BnB. He’s now earning $300 a night for an apartment that used to take in $500 a month.
- Story-telling for Business: Telling your story is the most important thing you can do when you are operating a business whose target market is consumers. Ports of New York in Ithaca is a small business but offers a powerful, memorable experience because the owner narrates his family’s story so well.
- Social Enterprise: Social enterprises can address community needs by raising money from tourists and consumers. Milly’s Pantry in Penn Yan and the GreenStar Coop in Ithaca are great examples of non-profit organizations that rely on income from one stream of business to subsidize the costs of a social need in the community.
- Collaboration and Community Mindfulness: Collaboration is everything – there is no “them”, there is only “us”. It was clear in most communities – Corning being a good model – that work got done when people rowed in the same direction, especially if a major corporate sponsor is on board. There was acknowledgment that all players in the community have a role. When everyone respects one another, a lot gets accomplished. As one participant put it: “I love that every place we went was community minded.” This kind of collaboration enabled the ‘Race for Space’ program in Geneva, where entrepreneurs competed for a discounted downtown storefront lease.
The goal of the study tour was to learn from people at similar businesses in communities similar to those in Norfolk County and other parts of Ontario. A report prepared by Norfolk County staff, based on a survey of those who attended the tour, summarizes the learning moments that participants experienced in the Finger Lakes. The report has detailed information about each stop along the way, including key observations and learning moments.